Unveiling the Milan Digital Week Journey: Where Culture Meets Technology

During the the Milan Digital Week, HGVIS Community together with Artist Baris gencel showcase the co-creation artwork in Augmented Reality. Step into a realm where technology, art, and culture merge seamlessly. The event was powered by Metagate - Milano & Over the Reality in collaboration with Associazione culturale Co-Meta, offered a unique AR-powered experience that redefined our perceptions.

Exploring Geolocated AR in Parco Sempione Guided tours led us through geolocated AR experiences in the picturesque Parco Sempione, right at the heart of Milan. Joined by renowned artist Baris Gencel and the vibrant HGVIS community, co-creation took center stage. We embarked on a journey where the concept of "BE Phygital" truly shone. It's all about the fusion of digital and physical worlds through the enchantment of Augmented Reality (AR)

These captivating #BEPHYGITAL experiences were brought to life by the talented team at Metagate - Milano, with contributions from various creative minds: MOkart, Holy Club, FLO, Cagnola Hub, Elle_IZED, Mr Qbeat x G. Motta, MGP, Sociological Game x Wando, Foto Raccordi, Ardoda, Crypto EXPO Milan, Baris Gencel, Gianella Cubas, HGVIS, YIQIN ZHU,Paulo Renftle, Michele Zanello, and many more.

Extending the Magic to Duomo Square Following the main event, we had the pleasure of extending the AR experience to Duomo Square, a true symbol of Milan. This was our way of contributing to the Milan Digital Week, where technology met tradition in a breathtaking display.

Culture, Art, and Innovation Merge The event exemplified how technology and culture can seamlessly blend, creating an extraordinary experience. Marco Pizzini, the founder of Metagate - Milano, shared enlightening insights through his latest book, "Metagate To Metaverse And Back." This literary journey takes us through the world of digital transformation and highlights AR as a pivotal use case reshaping our reality

We extend our heartfelt gratitude to Metagate - Milano, Over the Reality, Associazione culturale Co-Meta, and the entire team for making this awe-inspiring AR experience a reality. Thank you to all the creative minds who brought their unique perspectives to this digital journey.

Together, we redefined the boundaries of technology, art, and culture.