Yuliia Ovcharyk, a Ukrainian designer with many years of experience in traditional modeling, a member of the Union of Designers of Ukraine, and in 2022 decided to go to meet the future and became a digital clothing designer under the pseudonym YO_DESi. Her new path is a combination of a futuristic vision and elements of surrealism in the virtual world of fashion.
Her projects have attracted the attention of international catwalks, including Digital Fashion Week in New York, London, Paris, Milan, Zurich, Berlin and Milan. Finalist of the The Rookie awords 2023 competition, participant of Fashion Cube in Lisbon 2023, representative of digital fashion at the international conference FashionMetaverse conference, participant of the international festival UArtmediafest in Kyiv with a demonstration of a fashion digital show on the largest screens in Europe.
Yuliia creates digital clothing that exists outside the physical world,
reimagining what fashion can look like in the era of virtual realities and metaverses. Futuristic silhouettes and surreal elements in her works become a tool that demonstrates the unlimited possibilities of the digital space.