Journey with AI in Fashion: A Conversation with Emanuele Morelli

Author:YIQIN ZHU(Isola)


HGVIS X DOF Episode 002
Journey with AI in Fashion: A Conversation with Emanuele Morelli

In the ever-evolving realm of digital fashion, the role of AI as a transformative force is undeniable. The second episode of the HGVIS X DOF DAO| Digital Fashion offered an insightful dialogue with Emanuele Morelli, a fashion designer and AI expert from Italy, as he unpacked the nuances of AI’s integration into the fashion world.

Emanuele Morelli shared his journey from traditional fashion design into the avant-garde space of AI, revealing how this technology is reshaping the industry.

Transition to AI: Emanuele’s journey into AI began with a chance to beta-test for OpenAI’s Dall-E, marking a pivotal shift from traditional fashion design to the forefront of AI innovation. His exploration into AI was further enriched by his involvement with the Min Journey project, highlighting the vast potential of AI in creative expression.



Emanuele Morelli’s journey illustrates the dynamic interplay between human creativity and AI, offering a glimpse into the future of fashion design. Concluded with a reflection on the exciting prospects AI brings to the fashion world, Embrace the evolving landscape of technology in creative industries.



  • AI and Creative Process: Emanuele emphasizes the symbiotic relationship between AI and the creative process. He described his approach to integrating AI into his work, beginning with conceptualization and culminating in AI-assisted design creation. This method showcases AI’s role in enhancing creativity, allowing for experimentation and refinement in design.

  • Challenges and Opportunities in AI and Fashion: Emanuele highlighted the unique advantages of AI in fashion, such as fostering creativity and efficiency. However, he also pointed out the current limitations of AI in understanding the tactile elements of fashion, like textures and how they interact with the human body, emphasizing the need for a balance between digital innovation and practical applicability.

  • The Future of AI in Fashion: Looking ahead, Emanuele envisions a future where AI not only generates visually stunning designs but also accurately simulates fabric textures and patterns. This advancement could revolutionize the way fashion is designed and produced, bridging the gap between digital creativity and physical realization.

  • Embracing AI in Fashion Design: Emanuele’s work demonstrates the importance of maintaining one’s unique artistic identity while leveraging AI tools. He encourages designers to see AI as an assistant rather than a replacement, highlighting the importance of human creativity in the design process.


To delve deeper into Emanuele Morelli’s insights and the full range of his interview, follow his updates and explore his diverse portfolio that showcases the convergence of fashion, AI, and sustainability.

LinkedIn:Emanuele Jane Morelli

Ins:@jane_morelli

Tiktok:@jane_morelli


Stay tuned to HGVIS X DOF DAO| Digital Fashion Podcast for more insights into the intersection of AI, digital fashion, WEB3,NFT and blockchain.

Watch the full Video of the Episode on YouTube

Listen to the Podcast on Spotify


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Visionary in Web3 Era — Fashion Revolution with Barbara Fontana Ozawa

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Unveiling the Canvas of creativity:A deep dive into AI Creation with Christopher Sicurella