Digital Threads Unveiled: A Deep Dive into the Digital Fashion Ecosystem with Yejin Lee
Author:YIQIN ZHU(Isola)
In the most recent episode of the HGVIS X DOF DAO| Digital Fashion Podcast, we had the pleasure of hosting Yejin Lee, a distinguished researcher and consultant hailing from Seoul, South Korea. Her expertise in digital fashion and Web3, combined with her insightful blog, StickerFashion, has positioned her at the forefront of this evolving industry
Embarking on a Digital Fashion Journey. Yejin Lee’s journey into digital fashion is a tale of curiosity and innovation. With a background in textile and fashion, her transition into the digital realm was driven by her fascination with emerging fashion trends and the limitless potential of digital design. Her role in an international fashion brand’s overseas strategy team further fueled her exploration into digital fashion, leading her to dive deep into this burgeoning field.
Here are some keypoints of the conversation:
Exploring the Digital Fashion Ecosystem:Yejin’s exploration of the digital fashion ecosystem has uncovered numerous groundbreaking projects and influential community leaders. Highlights include the innovative Digital Fashion Week, which showcased a plethora of new designers and established a dedicated platform for digital fashion. Another notable mention is the collaboration between the digital fashion platform SYKY and the British Fashion Council at London Fashion Week, which brought digital AR experiences to the forefront of fashion.
The Metaverse and Fashion: ZEPETO, powered by NAVER Z, stands out as a leading metaverse platform that has successfully merged fashion with virtual worlds. With a user base exceeding 400 million globally, ZEPETO has become a hotspot for fashion brands looking to engage with younger audiences. Yejin Lee highlighted several notable collaborations within ZEPETO, including Gucci’s immersive digital experiences and Crocs’ innovative design contests, which have set new standards for fashion in the metaverse.
Trends in Digital Fashion Design:Digital fashion design is continuously evolving, with designers pushing the boundaries of creativity to produce visually stunning and conceptually rich collections. The trend towards unrealistic, bold designs in digital fashion reflects the medium’s capacity to transcend traditional fashion limitations. Yejin observes that materials and textures play a significant role in digital fashion, with glossy, transparent, and fluffy textures creating a strong visual impact.
Challenges and Opportunities: The intersection of gaming and fashion presents both challenges and opportunities for designers. The key to success lies in blending the distinct characteristics of both worlds to create innovative and engaging digital fashion experiences. Yejin emphasizes the importance of strong brand identity, creative storytelling, and active community engagement to resonate with audiences and stand out in the digital fashion landscape.
Yejin Lee’s Projects and Vision: Yejin Lee continues to contribute to the digital fashion community through her research, collaborations, and creative projects. Her work not only provides valuable insights into the current state of digital fashion but also inspires future innovations in this dynamic field.
For those interested in delving deeper into the world of digital fashion and Web3, Yejin Lee’s blog, StickerFashion, offers a wealth of information and inspiration. Follow her journey and explore the limitless possibilities of digital fashion with us.
To stay updated on Yejin Lee’s latest projects and insights into digital fashion, follow her on LinkedIn and StickerFashion. Join us in exploring the ever-evolving landscape of digital fashion, where creativity knows no bounds.
Tune in to the HGVIS X DOF DAO| Digital Fashion Podcast for more engaging conversations with leaders in AI, digital fashion, and Web3. Follow us on our website and social media platforms to never miss an episode.
- LinkedIn: Yejin Lee
- Twitter :@StickerFashion
- YouTube: Watch the full episode
-Spotify: Listen to the podcast
Stay tuned to the HGVIS X DOF DAO| Digital Fashion Podcast for more insights into the intersection of AI, digital fashion, WEB3,NFT and blockchain. for more enlightening conversations on AI, digital fashion, NFTs, and blockchain.
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